NJOY Does it Big in NYC with the King

Electronic cigarette maker NJOY, which is a little known brand online but an absolute monster in retail shops, recently had a big blow out in New York City in conjunction with their new “Kings.”  The latest release by this retail-heavy brand will be seen in over 30,000 convenience stores like Sheetz, 7-Eleven, and Cumberland Farms.  You can see their old disposables here.  I’ve also found a nice promo video on the NJOY Kings….

 

This is big, and even bigger is the fact that I’ve hear a lot more radio advertisements for NJOY and their new “Kings” offer.  I heard one on ESPN, which is a really good sign.  We’re going mainstream, you guys!

Kudos to NJOY for doing great things.  This brand is clearly one of the leaders out there and leading the charge.  I’ve read some reviews of the new Kings and they are mixed, to be honest, but I’ll do my best to get my hands on one and post a review of it as soon as possible.

The facts I’ve gathered are:

offered in 4.5% and 3.0% nicotine level, in both traditional and menthol.   I also read they have a “soft paper feel, squeezable tip and flip case packaging.”

I’m really looking forward to getting one of these…

I’ll leave you with a photo of the NJOY Kings from their website.

Comments, anyone?

NJOY Kings Sample

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